The Italian Serie A club, Lazio, has announced that they have signed a new sponsorship deal with technology company, Huawei. The agreement between the two companies will see Huawei become the official shirt sponsor of Lazio for the next three season
The Italian Serie A club, Lazio, has announced that they have signed a new sponsorship deal with technology company, Huawei.
The agreement between the two companies will see Huawei become the official shirt sponsor of Lazio for the next three seasons, starting from the 2021-22 campaign.
The partnership was officially announced by both parties on Wednesday, and it comes as a significant development for both Lazio and Huawei.
Lazio's previous sponsor, Puma, had been in charge of the team's kit since 2014, but the club decided to look for a new partner to help them continue to grow and develop.
The move towards Huawei was seen as a strategic decision, as the Chinese tech giant has been making a strong push into Europe in recent years.
In addition to being the shirt sponsor, Huawei will also be involved in other areas such as digital marketing, fan engagement, and community building.
"We are very excited about this partnership," said Roberto D'Alfonso, CEO of Lazio. "Huawei is a global leader in technology and we believe that our partnership will help us to further improve the experience of our fans."
For its part, Huawei is looking forward to working with Lazio and believes that the partnership will help to increase brand awareness and reach a wider audience.
"This is an important step for us in the European market," said Wu Wei, Vice President of Huawei Consumer Business Group. "We are confident that our partnership with Lazio will help to bring more innovation and value to our customers."
Overall, the signing of Huawei as Lazio's new sponsor is a major development for both clubs and represents a strategic shift in the direction of both companies. With the support of Huawei, Lazio can continue to grow and develop while also expanding their reach and impact in the European football scene.
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